• Brandia LLC

Blogging, Intellectual Property Consideration

The benefits of blogging to get exposure, sharing content, start interesting conversations and getting exposure are undeniable. The good news is it can be done in a way that does not land you an infringement lawsuit for using someone else’s intellectual property.






Consider copyrights: creative works that are not yours usually belong to someone else (unless they already fell in the public domain). Examples are articles, photographs, videos… The convenience of downloading, copying, pasting and forwarding can make us forget everything online has an owner and permission by the owner to use, copy, edit, distribute or display is required. The silver line with copyrights is that the fair use doctrine (a type of defense, really) allows using others’ material without permission, but this is a tricky line to walk.


Legal Factors to Consider:


  • Purpose and character of the use

  • The nature of the copyrighted work

  • The amount of the work used

  • The effect of the use on the market.



Making a parody of someone else’s work is also allowed as another form of defense. Keep these concepts in mind and they will help you continue with your blogging reducing the risk of infringement.

1 view