Consequences of Not Protecting Your Brand and Trademarks
If someone is exploiting your brand without your consent make sure you enforce your rights quickly. Inaction is sanctioned by ‘laches”: a defense that punishes the plaintiff for unreasonably delaying enforcement of his intellectual property rights.
#Trademark infringement is the unauthorized use of a mark in such a way that is likely to cause confusion or deception in the public about the source of the goods or services. Elements to consider are the visual, phonetic or conce